News
Coca-Cola® Launches Wozzaah: A Celebration of Africa’s Spirit and Culture
In a groundbreaking celebration of African creativity, Coca-Cola® has unveiled its latest limited-edition beverage, Coca-Cola® Wozzaah Zero Sugar, marking the debut of Coca-Cola® Creations in Nigeria.
The launch took place in Port Harcourt and invites consumers to immerse themselves in Africa’s vibrant energy.
Coca-Cola® Wozzaah is crafted to highlight Africa’s rich heritage, offering a unique flavor profile inspired by the continent’s diverse cultures and landscapes.
This refreshing drink blends tropical notes with exotic fruits and spices, designed to appeal to both local and global taste preferences. Offered exclusively at select outlets across Nigeria, Wozzaah promises to deliver an unforgettable experience.
Coca-Cola has collaborated with renowned Nigerian artist Lojay, a prominent figure in the Afrobeats genre, to amplify the authenticity of the product’s launch.
Lojay’s dynamic energy resonates with the young generation, celebrating and redefining African culture through music and art.
Soji Omoigui, Senior Frontline Marketing Manager for Coca-Cola Nigeria Limited, expressed her excitement.
“Coca-Cola® Wozzaah is a tribute to African culture, merging innovation and creativity. Lojay’s involvement promises to create unforgettable experiences for our Gen Z consumers.”
The launch event showcased live performances from Lojay and top artists, transforming the product reveal into a vibrant cultural celebration. This initiative includes a blend of digital and physical experiences, inviting consumers to engage meaningfully with African culture.
Additionally, Coca-Cola has partnered with WafflesnCream to offer exclusive merchandise that reflects African vibrancy, available for nationwide delivery. This strategy deepens connections with consumers, emphasizing cultural representation alongside the beverage.
Coca-Cola® Wozzaah symbolizes cultural pride and innovation, inviting everyone to celebrate Africa’s artistic diversity.
For more information on Coca-Cola® Creations and Wozzaah, visit www.coca-cola.com/creations.43
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